Delineare
A Branding Project in 2nd Year of Loughborough University
Problem/Brief:
Solution/Outcome:
To create an innovative product derived or made from an industrial production line or business producing excess waste. Produce a series of visualizations of the new sustainable alternative product or service.
The outcome created successfully identified excess waste such as old and damaged flowers are produced by the floral industry. By taking the excess waste, this project imagines a new company called Delineare that transforms it into quality twine and rope for artistic and decoration purposes.
Project Role:
Adobe Softwares Used:
As this is an individual project, the branding, illustrations and visualisations are executed by myself.
Photoshop, for sketching thumbnails and editing rendered photos.
Illustrator, for creating graphic elements and illustrations.
Indesign, for creating layout and pages of the brand book.
Dimension, for generating visualisations of the product and product packaging.
Outcome 1: Brandbook
Designing a company brand book including the brand manifesto, purpose, promise, values and company guidelines when using the logo and typography.
Outcome 2: System Mapping
A systems map is produced to better showcase the product journey, life cycle overview, supply chains, and trajectory from waste of an industrial production to the new product or service that reuses that waste.
Outcome 3: Product Visualisation
Producing two product visualisations to showcase the packaging design, as well as producing images that can be used in a product launch event.
